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By:Ingrid Loschek
Published on 2009-08-01 by Berg

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When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.
This Book was ranked at 36 by Google Books for keyword Fashion.
Book ID of When Clothes Become Fashion's Books is 8nqvAwAAQBAJ, Book which was written byIngrid Loschekhave ETAG "IOOJJI+XbzM"
Book which was published by Berg since 2009-08-01 have ISBNs, ISBN 13 Code is 9780857851444 and ISBN 10 Code is 0857851446
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Book which have "256 Pages" is Printed at BOOK under CategoryDesign
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