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Fashion Brands pdf/epub/kindle/txt ebooks
By:Mark Tungate
Published on 2008 by Kogan Page Publishers



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Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

This Book was ranked at 17 by Google Books for keyword Fashion.

Book ID of Fashion Brands's Books is 1C73D94TwNYC, Book which was written byMark Tungatehave ETAG "6P7Ng6G3mTQ"

Book which was published by Kogan Page Publishers since 2008 have ISBNs, ISBN 13 Code is 9780749453053 and ISBN 10 Code is 0749453052

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "264 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "3.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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