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By:Tim Jackson,David Shaw
Published on 2008-12-22 by Macmillan International Higher Education



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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

This Book was ranked at 16 by Google Books for keyword Fashion.

Book ID of Mastering Fashion Marketing's Books is _4sdBQAAQBAJ, Book which was written byTim Jackson,David Shawhave ETAG "lwCbSbKY4tA"

Book which was published by Macmillan International Higher Education since 2008-12-22 have ISBNs, ISBN 13 Code is 9781137092717 and ISBN 10 Code is 1137092718

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

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